With 67% of millennials and 56% of Gen X now preferring to shop online… It’s impossible to ignore the sheer size of the opportunity presented by online stores for modern businesses.

Experts predict that by 2020 the global e-commerce economy will cross the $4 trillion mark. If you have an e-commerce website or plan to build one using an eCommerce platform, the future looks quite bright for you.

Your eCommerce brand is in place- you know what you want to sell, who your target audience is and best sales strategy example but perhaps you’re stuck on how to reach them and make your brand name known.

Over the last two decades, there has been a shift towards online shopping. According to Statista, more than 1.9 billion shopped online in 2019. Moreover, there was a massive uptick in online sales resulting from COVID-19.

Ecommerce sales are expected to hike up to $476 billion by 2024. Then again, the figure could be higher as the 2020 eCommerce explosion has seen the sales rise to $374 billion.

2020 has been a year for online shopping, and many experts contribute much of that success to the economic effects of COVID-19. However, experts report that the boost in eCommerce during 2020 is unlikely to slow in the coming years.

Keeping on top of ecommerce stats and trends is a necessity for anyone who sells online. The ecommerce industry changes fast, especially when world transforming events and phenomena occur, such as Brexit or the coronavirus pandemic.

There can always be more sales. That’s the mantra of any successful eCommerce store. But to get more sales, you need to do more marketing.