If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website.

Consumer behavior has changed over time to adapt to the evolving technologies in the digital era. For instance, the thick yellow pages, which were popular not so long ago, have been replaced with online directories with the advent of the World...

Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like...

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image.

There are many ways to promote your online store, both free and paid, that can help you get more traffic and eventually increase sales. In this post, we give you 10 ideas to get started in the right direction.

If you want to promote online stores effectively, you need to build a complex strategy. Paid advertising, social media management, email marketing, SEO, and other traffic channels should all work together.

There are seemingly endless ways you can spend time promoting and growing your new online store. But for most e-commerce store owners, trying to tackle every method all at once isn’t the right way to drive growth.

Have you been doing all you can to get more sales at your online store? If your end-goal is steady, year-round profit, (and whose isn’t?), then you’re going to have to do more than just send out a tweet here and there.