What are Organic SEO Services?

Your website is one of the, if not the, most important marketing tools you have. It builds brand awareness, provides vital information to potential and current customers and clients, and helps you stand out against your competitors. But what value is your website if no one visits it?

One method many businesses employ to help increase traffic to their websites is organic search engine optimization, or SEO. And while it is an effective solution, it isn’t something just anyone can do, leading many business leaders to pursue professional organic SEO services. What are they, what can you expect to get from them, and should you invest?

What is Organic SEO?

Organic SEO is a digital marketing strategy that aims to increase your website’s ranking on unpaid, and highly popular, search engines, thereby improving your website traffic. These are listings that are earned as opposed to paid for, and often receive more clicks than paid results – 95.3% clicks with organic SEO versus 4.7% clicks for a paid listing.[1] Search engine crawlers, or spiders, use ever-evolving algorithms to scan the web looking for the most relevant websites based on a query. Because a single search can produce millions of web pages, search engines will index the results into a database and then rank them according to how well they relate to the search terms that were entered.

In today’s connected environment, consumers constantly flock to the internet to answer their every question – everything from, “What coffee shops are near me?” and “Where is the closest gas station?” to “What is the safest car to drive?” and “What is the top-rated school district in my area?” In fact, approximately 68% of website clicks start with a search engine.[1] Where your website falls on those pages is incredibly important – almost 93% of web surfers click on the results on the first page of a Google search. The second page drops to a meager 0.78%.[1]

What Do Organic SEO Services Include?

Each search engine uses its own proprietary, complex algorithm to determine rankings, algorithms that are largely unknown to the public. For example, Google uses 200 factors alone to determine which sites end up in its top rankings.[1] These algorithms are a moving target, and exceedingly difficult to crack. Unless you are already a digital marketing guru, developing and implementing your own SEO strategy is not something you want to figure out on your own. SEO efforts don’t usually produce a quick ROI, and you could waste a lot of time and money playing a guessing game.

That’s why many businesses choose to work with a partner who offers organic SEO services. Here are just some of the areas of expertise you can expect with an SEO partner:

• Keyword research and analysis Finding the right keywords is crucial for SEO success. An expert who provides organic SEO services will be able to research and analyze the words and phrases that people are using to find businesses like yours online. Then you can strategically infuse those words and phrases into your site to help the crawlers find your site and rank it highly.
• On-page optimization On-page optimization for SEO is one of the few factors you have complete control over. It includes your headings, content, and meta tags, which are HTML tags that contain information not visible on a website. Incorporating keywords with high search intent throughout these components will help site crawlers take notice. However, it is critical to strike the right balance with your on-page optimization. If you “stuff” your website with keywords, it is likely it will have a negative impact on your search engine rankings.
• Technical SEO The success of your SEO strategy also depends on the technical side of your site. The easier your site is to navigate, the easier it will be for crawlers to find high-ranking information, and file it accurately in their database. An expert in organic SEO services can help ensure your site structure, URL structure, and site speed align with your SEO goals.
• Content creation and optimization Your website content is the perfect place to incorporate SEO keywords and phrases. Having engaging content that is accurate, well-written, and provides information your audience is looking for will also help with your SEO efforts. It is also helpful if your content is organized in a coherent hierarchy with clear headings and a natural flow from one topic to another. Visual appeal is also important for SEO rankings.
• Link building and backlink strategy Using your site’s pages to link to other pages on your site can improve your SEO as well. For example, let’s say you have a blog on using AI to enhance your marketing. At the end of it, you may want to drive readers to the recording of a webinar you hosted on a related subject because it would encourage visitors to spend more time on your site, and visit more pages, improving your authority on the topic as well as your SEO (see what we did there?) Backlinking, a strategy where you work with partners who are willing to link to your content from their site, is another way to build your SEO success. Having content shared by others can help boost your reputation and authority on an issue, and you are rewarded with a higher SEO ranking.
• Local SEO When a web surfer types things like “salons near me” or “chiropractors in northern New Jersey” into a search engine, they are relying on local SEO to help. An organic SEO service provider can help ensure your business appears.
• Analytics and reporting What good is investing in organic SEO services if you don’t know if they are working? What happens if you want to rank for one topic, but you are ranking for another? A worthwhile SEO partner will be able to provide analytics and reporting information to ensure you are on track and can help you refine your strategy.

Benefits of Organic SEO Services

Working with an expert to develop and implement your SEO strategy offers many benefits including:

• Brand building Ranking highly in an online search vastly improves the likelihood that you will be noticed by your target audiences. Even ending up on the second page of results can be disastrous for your web traffic. Web traffic creates leads and leads create revenue.
• Sustainable growth SEO rankings are the gifts that keep on giving. While paid ads can skyrocket you to the top of search results quickly, those results disappear as soon as you stop paying for the ad. Organic SEO takes longer to build, but once you have, it’s yours for much longer.
• Affordable lead generation While expert organic SEO services are an investment, they are still more affordable than adding one, two, or more salespeople to your team to create the same number of leads. In addition, SEO services bolster the investment you already made in your website.

What Types of Businesses Can Benefit from Organic SEO Services?

Businesses of all shapes and sizes can benefit from improved SEO with the help of an expert. The businesses that benefit the most include:

• Businesses that serve a specific geographic area like real estate companies, law firms, local home service and repair providers, restaurants/bars/coffeeshops, entertainment venues, health and personal care providers, pet-related businesses, etc.
• E-commerce businesses
• Software as a Service (SaaS) companies
• Startups
• Small businesses

Choose Paradigm for All Your Organic SEO Services

You and your team likely put an enormous effort into developing and maintaining your website. Unfortunately, a functional and aesthetically pleasing website just isn’t enough – especially if nobody sees it. Organic SEO is critical to help bridge that gap in today’s digital environment.

The SEO landscape is continually changing, and search engines are constantly adjusting their algorithms to ensure that visitors receive high-quality information when they use their search function (they are businesses with competitors just like you!) Just as you would only hire an accountant who is up to date on the constantly changing tax laws, you want a digital marketing agency that continues to master dynamic and increasingly important SEO technology.

Our professional SEO services can help your company expand lead generation, increase brand awareness, identify strategic partnership opportunities, and much more. Contact us today to get started.