A website is much more than a group of pages connected by links. It’s an interface, a space where different things — in this case, a person and a company’s or individual’s web presence — meet, communicate, and affect each other. That interaction creates an experience for the visitor, and as a web designer, it’s your job to ensure that experience is as good as it can possibly be.

Picking the perfect font is never easy. And when your choice could make the difference between a delightful, easy-to-use interface and the new app everybody loves to hate, it only becomes more challenging. Here’s how to pick the right face for your users.