Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.

Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.

An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.