How do you make a brochure that really dazzles? These top tips will get you started. Here, we bring you a series of pro tips that will make the difference between creating a good brochure and a great brochure design.

We’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring. Whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. They may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is.

Brochures are so much fun to design. Why? Because the creative possibilities are endless! Let's take a look at what makes an effective brochure design and review factors you'll want to consider before your next brochure project.

Motivated by the many simple opinions announced in digital and graphic media, the well-known Argentinean designer Adrián Pierini, enlist 10 essential points that clients, marketing and creative people, should ALWAYS consider when evaluating strategic design pieces.

What in the heck is design? And more importantly, what makes good design? When I tell people I’m a designer, I’m assailed by questions, which usually follow a script similar to this:

Good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose. It can be innovative or it might just get the job done. A good design cannot be measured by a finite way – multiple perspectives are needed.