As the world’s population ages and more and more people use the internet, the need for accessibility grows. Not only does your website and application need to adapt to different browsers and speeds, it needs to adapt to the needs of those with visual, hearing, or other impairments. That’s why web accessibility is rapidly becoming a more important consideration when designing for today’s internet.

When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do. Even if a prospect doesn’t find your business via search or online marketing, but rather through traditional sales, marketing or word of mouth, they’re still more than likely to visit your website.

With the staggering growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it. What should you do? Ask yourself or your team these ten questions. If 75% -100% of your answers are “Yes” then you can feel somewhat secure that your current website is doing its job and supporting your organization’s well-being. If, on the other hand, most of your answers are “No” or “I don’t know”, then you probably should begin planning for a website redesign or upgrade.

Giving good design feedback is hard. No surprise there. After all, designers put their all into their work, and no one wants to sink design-team morale.

It seems like there’s one basic layout used for 90% of the websites out there. You know the one I’m talking about.