Need to attract new visitors and boost your organic and social media traffic? Below are 10 types of content that helped me do just that. Consider these content types next time you’re prioritizing what content to create.

The official word, according to this video from Google, is that they treat subdomains and subfolders equally. This is absolutely true. Google crawls, indexes, and ranks subfolders or subdomains exactly the same way. You have just as much ability to get a subdomain ranked as you do to get a subfolder ranked.

How should SEO fit into your company? Like every other good SEO question, the answer is it depends. But I recently went through this process for an e-commerce company and thought I should share how we ultimately structured it. Of course, your mileage may vary, depending on the structures you already have in place and how many team members you have, but I hope this will be a good starting point.

Despite your initial thoughts, this doesn’t mean paid search (PPC) is a waste of time. Depending on your business and specific services or products, pay-per-click advertising can still have a positive return and make sense in certain situations when it can produce a positive ROI.

Smart business owners understand the importance of search engine optimization to build awareness of their brands, products, and services and drive traffic to their websites. As Google continues to evolve, business owners and marketers alike need to understand the huge difference between local SEO and generic SEO.

Now that you know the basics of the keyword strategy cycle and the ins and the outs of the keyword research effort, we are going to elaborate a little bit on the different types of keywords you should be using to drive traffic for your website.