Branded and generic keywords both have a role to play in your company’s marketing efforts. When it comes to SEO (Search Engine Optimization), you need a healthy dose of both branded and non-branded keywords on your website.

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy?