Selling products online has grown in popularity this past couple of years. Instead of going to tradeshows or opening up pop-up shops, retailers have shifted their focus to finding winning products to sell online.

Whether you already have an online store or are thinking about starting one for the first time, keeping an eye on trends can help you better serve potential customers.

They say that 80% of online businesses fail within 2 years. Inexperience and lack of knowledge, among other reasons, are common explanations for why an online business doesn’t take off.

After the global pandemic and spikes in sales over the course of 2020, shopping habits have reached an equilibrium. Where once people were rushing toward toilet paper, hand sanitizer, and masks, we’re now seeing these buying sprees come to a close.

One of the biggest challenges aspiring entrepreneurs face is finding profitable, trending products that will sell, whether it’s a single product or a full product line that occupies a niche in a market.

No matter how long you’ve been an entrepreneur, launching an online business has never been more difficult. Here’s a quick look at the 2020 online landscape: