How should SEO fit into your company? Like every other good SEO question, the answer is it depends. But I recently went through this process for an e-commerce company and thought I should share how we ultimately structured it. Of course, your mileage may vary, depending on the structures you already have in place and how many team members you have, but I hope this will be a good starting point.

As the world’s population ages and more and more people use the internet, the need for accessibility grows. Not only does your website and application need to adapt to different browsers and speeds, it needs to adapt to the needs of those with visual, hearing, or other impairments. That’s why web accessibility is rapidly becoming a more important consideration when designing for today’s internet.

Website navigation is the centerpiece of each website, responsible for great user experiences. This is why its design shouldn’t be taken lightly. Bad website navigation can render all the content on your site useless for a visitor. This can lead to devastating bounce rates directly affecting your website traffic and how search engines rank it.

Unless you haven't been paying attention to the latest web development trends for the past few years, it's likely that you have heard about HTML5. As I speak to developers across the country I'm routinely asked why developers should use HTML5 and where is a good starting place to implement HTML5. Both are great questions that I'll answer in this article.

Choosing the right domain name could be one of the most important decisions you make for your business.  It sounds straightforward, but here are some things you should always take into consideration when choosing your domain name.

Despite your initial thoughts, this doesn’t mean paid search (PPC) is a waste of time. Depending on your business and specific services or products, pay-per-click advertising can still have a positive return and make sense in certain situations when it can produce a positive ROI.