Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations. It is critical to take SEO into consideration during rebrands to avoid brand related rankings and traffic loss and any potential negative influence on “non-branded” queries rankings targeted by the impacted pages.

Launching a successful rebranding campaign can seem like a terrifying, formidable task, especially if you think about the potential risk for your SEO rankings. The last thing you want to do after building up your SEO is to lose all that progress because you decided to change your company’s name.

You’ve had the same site for years. Finally, you get the funding for a new one. The team’s been working together for weeks and you’re finally ready to re-launch. Where do you start?

Need to attract new visitors and boost your organic and social media traffic? Below are 10 types of content that helped me do just that. Consider these content types next time you’re prioritizing what content to create.

Building your brand from the ground up in social media can be a challenge – from deciding which platforms to use to developing great campaigns that will help get your brand’s name out there. But what if, after all you’ve spent a long time building a brand’s presence in the digital space, you find out that their name is going to soon change?

The official word, according to this video from Google, is that they treat subdomains and subfolders equally. This is absolutely true. Google crawls, indexes, and ranks subfolders or subdomains exactly the same way. You have just as much ability to get a subdomain ranked as you do to get a subfolder ranked.