Usability and the utility, not the visual design, determine the success or failure of a web-site.Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

Email offers us a personal, yet scalable and effective way to connect with our audience members. Because you can only send emails to people who signed up to get them, you’re sending your content to people who actually want it. And that means better open and clickthrough rates, and a more engaged audience.

In the kitchen the food sizzles. The clink of silverware and the chatter of conversation fill the dining room. This place is hopping. From the floorplan to the the menu, the owners have put tons of thought into the details of this physical space.

It seems like there’s one basic layout used for 90% of the websites out there. You know the one I’m talking about.

Giving good design feedback is hard. No surprise there. After all, designers put their all into their work, and no one wants to sink design-team morale.

We love designing. It’s true, we love spending hours in front of Photoshop, and nights coding to our heart’s content. But design to us isn’t just about making things look & work great, it’s about finding a way to solve problems.